Visual design: Delivery and keeping files
Delivery and keeping files for visual design projects.
Brand identity
A coherent visual language that makes a brand recognisable. A useful logo remains recognisable in a single colour. Colour and type should speak one language across web, social and print.
At the “delivery and keeping files” stage, clarify how this service serves your project. Compare Logo variations, Colour and typography, Usage rules and production files with your requirements. If several services are needed, define their inputs and handover points so one approval can support the next step. Read the Brand identity guide for details.
Turn the objective into a reviewable criterion and record decisions in one clear feedback list. This prevents conflicting versions.
Fashion campaigns
A consistent image series showcasing garments and campaign stories. Cut, stitching, fabric and colour should match the real garment. An attractive image that changes the neckline or pattern is not an accurate product presentation.
At the “delivery and keeping files” stage, clarify how this service serves your project. Compare Editorial garment images, Consistent set and lighting, Social-ready exports with your requirements. If several services are needed, define their inputs and handover points so one approval can support the next step. Read the Fashion campaigns guide for details.
Turn the objective into a reviewable criterion and record decisions in one clear feedback list. This prevents conflicting versions.
Product visuals
Clear commercial imagery that respects the product’s real features. Preserve the product’s dimensions and shape when developing visuals. Soft light, controlled reflections and a clear background keep its features legible.
At the “delivery and keeping files” stage, clarify how this service serves your project. Compare Hero product view, Selected angles, Store and catalogue exports with your requirements. If several services are needed, define their inputs and handover points so one approval can support the next step. Read the Product visuals guide for details.
Turn the objective into a reviewable criterion and record decisions in one clear feedback list. This prevents conflicting versions.
Architectural visuals
Visualise architectural and interior concepts before construction. A concept visual does not replace construction drawings. Dimensions, openings and structural constraints need checks against drawings and the architect’s decisions.
At the “delivery and keeping files” stage, clarify how this service serves your project. Compare Interior or exterior views, Style proposals, Presentation-ready files with your requirements. If several services are needed, define their inputs and handover points so one approval can support the next step. Read the Architectural visuals guide for details.
Turn the objective into a reviewable criterion and record decisions in one clear feedback list. This prevents conflicting versions.
Frequently asked questions
Where should logo, colour and typography begin?
Define the objective, audience and references. A useful logo remains recognisable in a single colour. Colour and type should speak one language across web, social and print.
Which files should I provide?
Provide relevant originals, annotated references, output quantity or duration and the intended use.
How is the cost calculated?
The base identity asset rate, minimum fee, detail level and service-specific options are shown in the estimate.
How are revisions reviewed?
Number your feedback and refer to an output or approved milestone. Scope changes after approval are reviewed for schedule and fee.
What will be delivered?
Logo variations, Colour and typography, Usage rules and production files. Final formats and versions are agreed for the project.
Tell us about your idea.
Describe your objective, audience and outputs so we can review a suitable route.
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